98
Keyword
151,000
appearance
192
Referral
Success Stories:
I see
Hospitality company
Increase the visibility of Arai Hospitality in search engines
We succeeded in transforming Arai Hospitality from a digitally invisible site into a competitive destination that tops search results on Google.
This study shows how Search Engine Optimization (SEO)In achieving effective and effective results for a company specializing in the hospitality and real estate operating sector within the Saudi market.
About the client
Arai Hospitality is a leading Saudi company specialized in real estate management and operation, and its services include:
Hotels, hotel apartments, resorts, furnished apartments, and coworking spaces.
ARAI seeks to provide high-quality hospitality experiences that take into account different lifestyles and meet the needs of local and international travelers, making it one of the most prominent hospitality companies in the Kingdom in terms of diversity and excellence.
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Challenge
When cooperation began in February 2025 with Be Digital Solutions, Arai's website completely lacked organic search visibility.
There was no published content, and the site structure was not technically prepared for Google indexing, which led to an almost complete absence from search results, despite the quality of the projects and services provided by the company.
Target
The main objectives were:
- Build a sustainable and strong digital presence in search results.
- Target general and specialized keywords related to hospitality services and real estate operation.
- Attract high-quality organic traffic and convert it into actual customers.
- Improve the user experience within the site and enhance the indexing of pages and articles.
Strategy
Our team relied on an integrated SEO plan, which combined technical analysis, content, and continuous improvement, and included:
- Conducta comprehensive technical analysis (Full Audit)of the site.
- Implement accurate research of keywordsrelated to the hospitality and real estate market in Saudi Arabia.
- Make a careful analysis of competitors with the aim of discovering opportunities to improve rankings, and exploit gaps in content and non-target keywords, to enhance the site’s appearance in search results faster and smarter.
- Preparea strategic content planthat covers the client's main services.
- Write and publish articlesthat are compatible with SEO standards and based on the searcher's intent.
- Apply internal improvements (On-Page SEO) to titles, descriptions, links, and page structure.
- Link the site toGoogle Tag ManagerandGoogle Analyticsto track performance.
- Follow the site viaGoogle Search Consoleto ensure proper indexing and accurate analysis of results.
- Building External links High-quality (Backlinks) from reliable sources, with the aim of raising the site’s authority (Domain Authority) and enhancing its ranking in search results.
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Implementation stages
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Technical preparation of the site: Solve all indexing problems, prepare measurement and analysis tools, and adjust the general structure of the site to be search engine friendly.
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Custom content production:Publish high-quality articles targeting an audience searching for hotel apartment services, residential complexes, and luxury accommodation within Riyadh.
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Continuous internal improvement:Improving the structure of articles, and adjusting Internal links, and direct pages to enhance their ranking on the target words.
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Periodic follow-up and improvement:Review performance and analyze Google reports periodically, while adjusting plans based on results and user behavior.
Results
In less than 5 months, tangible results have been achieved:
- 98 keywordsappeared on the first page of Google results.
- A large number of the client's key service words reachedthe top three positionsin the search results, which directly contributed to increasing visibility and attracting targeted visits from those searching for hospitality and property management solutions within Riyadh.
- Achieved more than 151,000 Impressions in search results.
- 192 actual leads (Calls and WhatsApp messages from potential clients interested in services).
Next steps
Collaboration with Arai Hospitality continues to expand the scope of success, including:
- Continue producing high-quality, carefully targeted content.
- Target more competitive keywords in the hospitality and property management industry.
- Implement flexible SEO plans based on analysis of market and competitor data.
- Improving user experience to ensure better engagement and higher conversion rates.
- Continuing to provide