2.5M
Ad appearance
110,000
Visit the site
P,000
Actual conversion
Success Stories:
Ahmed Sami
Consultant in General Surgery and Endoscopy
An advertising campaign for Dr. Ahmed Sami on the YouTube platform
With the continuous transformation of the digital landscape, it has become necessary for those working in the medical sector to enhance their digital presence to reach a wider audience. From this standpoint, the “B Digital Solutions” team launched a marketing campaign via the YouTube platform for the benefit of Dr. Ahmed Sami, Consultant in General Surgery and Endoscopy, with the aim of raising awareness of the causes of hemorrhoids and methods of treating them..
This study reflects the fruit of thoughtful planning and measurable results, within one of the most prominent success stories in digital medical marketing.
About the client
Dr. Ahmed Sami, a distinguished consultant in general surgery and laparoscopy, has a great passion for delivering correct medical knowledge to the general public, and seeks to expand his digital presence to reach broader categories of patients and those interested in health.
Challenge
Although Dr. Sami has extensive medical experience and rich content, the biggest challenge was finding an effective way to communicate with his target audience. He needed a channel that would enable him to attract real visits to his website, which would directly reflect on the increase in the number of medical consultations and bookings at his clinic.
Goal
Our goals focused on three main axes:
- Increase website visits and bookings:Targeting potential patients to push them to visit Dr. Sami's website, learn about his services, and book consultations.
- Enhancing personal brand awareness:Choose the most appropriate digital channel to highlight Dr. Ahmed Sami's expertise in general surgery and endoscopy, especially regarding the treatment of hemorrhoids.
- Expanding the audience base:Reaching new categories of patients and those interested in the field of hemorrhoid treatment.
Strategy
After a comprehensive analysis of Dr. Sami's audience and their digital behavior, our team concluded that the YouTube platform is one of the most influential channels for reaching and interacting with potential patients.
Implementation stages
Website analysis:We started the campaign with a comprehensive review of the doctor’s website, in which we focused on speed of browsing, clarity of the programming structure, and ease of booking consultations. Ensuring a smooth user experience was an essential step to achieving the best results from the advertising campaign.
Keyword search: Based on what patients are actually searching for, we have carefully analyzed keywords related to hemorrhoid treatment; To ensure that the right content appears at the moment when the user searches for a solution; Which increases the possibility of interaction and conversion in the end.
Launching the advertising campaign: We produced short video clips that answer patients’ questions and highlight the doctor’s expertise in a simple manner. This advertising campaign was launched according to a well-thought-out schedule to ensure access at the most appropriate times.
Continuous improvement:We were not satisfied with the launch, but we monitored the performance of the ads daily to follow the results and make any required adjustments immediately, which included: improving the quality of the texts, resetting the target audience, and directing the budget towards the ads with the best performance.
Reports and follow-up:The doctor shared with us transparent periodic reports clarifying the progress of the campaign, from viewing rates and clicks, to conversion rates, which helped in making marketing decisions based on accurate data.
Results
In just two months, the campaign produced tangible and impressive results:
- More than 2,500,000 ad impressionson YouTube.
- About 110,000 visitsto the website.
- About 3,000 actual conversions (Book a consultation or direct interaction within the site).
- Average transfer cost: 7 Egyptian pounds only.
Customer opinion
"Cooperating with B Digital Solutions was a real turning point in my career. The YouTube advertising campaign gave me the opportunity to communicate with a larger segment of people, and helped me share my experience with those who really need it. Therefore, I am excited about what we can achieve in the future!"