4%
Conversion rate
18,000
Click
761
Actual conversion
Success Stories:
First projects
Real estate developer
Google Ads campaign for First Projects Company
B Digital Solutions succeeded in implementing an effective Google Ads campaign for First Projects, a Saudi real estate development company that offers various residential and administrative projects. The campaign focused on achieving tangible results by attracting real clicks and conversions, which helped raise ROI and enhance sales opportunities, especially in a highly competitive real estate market.
Customer background
First Projects It is a real estate development company specialized in implementing and marketing residential and administrative projects within the Kingdom. With its ambitions to expand its customer base and enhance digital visibility, it needed a Google Ads campaign that would guarantee real results in exchange for a thoughtful investment.
.webp)
Challenge
Marketing real estate projects, especially administrative ones, requires precise targeting and strong advertising messages. There was a need to distribute the budget between residential and administrative campaigns in a way that ensures the highest possible benefit and achieves effective conversion rates despite the high competition in the market.
Goal
The main goal was to achieve as many conversions as possible, whether in residential or office projects,while maintaining a low cost per click (CPC) and achievingreturn It is clear from the advertising campaign on the search engine.
Strategy
The marketing team at B Digital Solutions relied on preparing an integrated Google Ads campaign that included:
- Divide the campaignbetween residential and administrative projects to ensure precise targeting of each audience category.
- Optimize keywords and adsto suit searchers' interests and increase chances of clicking.
- Design landing pagesthat are conversion-friendly, linking the user directly to the project that is appropriate for him.
- Continuously monitor performance and improve the campaignthroughout the operation period to achieve the best results with the highest efficiency.
.webp)
Implementation stages
The campaign was implemented through thoughtful stages to ensure optimal performance:
-
Campaign Structuring: Separate campaigns were created for each type of project (residential/administrative), with ads divided into groups closely linked to keywords.
-
Copywriting and page design: We created attractive, direct ad copy while designing effective landing pages that encourage interaction and facilitate conversion.
-
Campaign launch and monitoring: We launched the campaign while setting a thoughtful budget for each group, and we followed the performance on a daily basis to control negative wording and improve offers.
-
Continuous improvement: Based on analytics, ads were modified, phrases were changed, and targeting was improved to achieve the best possible results at the lowest cost.
Results
With a total budget of 22,500 Saudi riyalsonly, the following was achieved during the campaign period:
- 18,000 clickson ads.
- Cost per click rate (CPC): only 1.2 SAR.
- Number of conversions: 761 actual conversions.
- Cost per conversion (CPV): 29.5 SAR.
- Click-through Rate (CTR): 13% – Excellent rate that reflects the strength of targeting and advertising.
- Conversion Rate: 4% – which indicates the efficiency of the landing page and the clarity of the marketing offer.
Next steps
Based on these results, the B Digital Solutions team continues to work on developing advertising strategies for the companyFirst Projects, focusing on improving targeting for administrative campaigns, and expanding the scope of residential campaigns. Visitor and customer data will also be analyzed to improve the performance of upcoming campaigns and achieve a higher conversion rate.