102%
Increase in visits
450%
Increase referrals
250
Word on the first page
Success Stories:
First projects
Real estate developer
Search Engine Optimization (SEO) campaign for First Projects Company
The campaign aimed to increase the number of organic visits, improve the site's ranking in search results, and achieve an actual increase in the number of potential customers (leads), through a comprehensive and integrated SEO plan.
Customer background
First Projects It is a real estate development company that owns various projects in multiple regions within the Kingdom. The company was seeking to increase its organic visibility in search engines, reach an active audience looking for residential and administrative real estate projects, and achieve real conversions without relying entirely on paid advertising.
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Challenge
Despite having an active website, the company's visibility in organic search results was limited. There was a dire need for a real SEO strategy that would help improve rankings for keywords, increase traffic from the target audience, and achieve measurable results.
Goal
Our primary goal was:
- Improve the site's visibility on search engines (especially Google).
- Increase organic traffic from new and returning users.
- Achieve the largest possible number of leads from free traffic.
- Enhance the site's Topical Authority and rank first on relevant keywords.
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Strategy
My Digital Solutions team designed an SEO plan based on precise analyzes and the application of integrated methodologies, which included:
- A comprehensive content plancovering all areas where the company's projects are located.
- Internal LinkingTo improve internal crawlability and enhance the ranking of important pages.
- Building external links (Backlinks) Thoughtful to raise Topical Authority and improve keyword ranking.
- On-Page OptimizationTo effectively increase the number of words on which the site appears.
Implementation stages
The campaign was implemented through organized steps:
- Comprehensive site and keyword analysis: Growth opportunities were identified and past performance was reviewed.
- Create and implement a strong content planthat targets each real estate area within the company's projects.
- Building the site's internal infrastructure: by intelligently improving internal links between pages.
- Implement safe external link campaignsfrom trusted sites within the same niche.
- Improve technical elements and content on pages (Meta titles, H1s, Structured Data, etc.).
Results
In just one year, significant performance growth has been achieved, according to Google Analytics (GA4) data:
- 101.26% increase in overall usersfrom organic search.
- Increase the number of leads by 450.66%.
- Achieving a first-page appearance on Google for more than 250 keywords.
Next steps
The B Digital Solutions teamcontinues to work on developing the site's performance through:
- Expand into Long-Tail Keywords.
- Improving user experience (UX) to increase engagement and conversion rates.
- Deepening backlink campaigns and increasing the number of ranking pages.