80%
Increase in visits
150%
Increased visibility
Success Stories:
Mardiv
Real estate developer
SEO campaign for Mardev Real Estate
In just one year, we were able to double the site's organic performance indicators, and achieve significant growth in impressions and clicks, which was directly reflected in increased sales opportunities and improved site ranking in search results.
Customer background
Mardiv is a real estate development company that aims to expand digitally and enhance its presence in search results to attract clients interested in both residential and administrative projects. With high competition in the real estate sector, an effective SEO plan focused on performance and conversions was required.
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Challenge
- Twice the rankings for your primary keywords.
- The absence of a strong internal structure of the site.
- Lack of custom content targeting regions and projects.
Objective
The primary goal of the campaign was:
- Double the number of organic visits and clicks from Google.
- Achieving real growth in visibility in a short period.
- Raising the site's ranking on key real estate keywords in Egypt.
Strategy
- Preparing an integrated content plantargeting the areas where Mardiv projects are located.
- Internal Linkingto improve crawling and appearance in search results.
- Create powerful backlinksto increase topical authority and improve word order.
- Implementing internal On-Page improvements to increase the number of words that the site appears on.
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Implementation stages
The campaign was implemented through several main stages:
- A comprehensive analysis of keywords and competitorswith a focus on forgotten opportunities.
- Create and update local and targeted real estate content.
- Link content internally to enhance the power of anchor pages.
- Implement gradual and secure external link building campaigns.
- Improve technical elements such as speed, meta tags, and mobile configuration.
Results
In just one year, we have achieved double results:
Number of clicks (Last 3 months):
- rose from1.49Kin 2024 to2.67Kin 2025, with a growth rate of approximately79%.
Number of Impressions:
- rose from61.1Kto151Kduring the same period, with a growth rate exceeding147%.
This increase reflects a significant improvement in word ranking and an expansion in the geographic coverage of the content.
Next steps
We are currently working on:
- Target long-tail keywords to increase your chances of being featured.
- Enhance Mardiv's local presence via Google Business Profile.
- Link marketing efforts with paid advertising campaigns to achieve the best possible integration between SEO and Ads.