410,000
Views
3000
subscriber
0.0061 SAR
Cost per view
Success Stories:
Mamdouh Al-Shawl
Dr
A marketing campaign for Dr. Mamdouh Al-Shall on the YouTube platform
Bi Solutions' digital marketing campaign contributed to greatly enhancing Dr. Mamdouh Al-Shall's presence on the YouTube platform. Our strategy was based on targeted content and precise advertising campaigns, which led to expanded cooperation in the fields of Search Engine Optimization (SEO) and Management" Social media accounts. This example shows a successful case study in digital marketing in the healthcare sector.
About the client
Dr. Mamdouh Al-Shall is a prominent consultant in the field of pain treatment. He relies on the latest therapeutic techniques to treat pain resulting from various diseases. The doctor aims to expand his influence and share his knowledge with a wider audience.
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Challenge
Despite Dr. Mamdouh's extensive experience, he faced difficulty in reaching a larger audience. He decided to launch a YouTube channel to share his experiences, but he faced high competition and the increase in health content on the platform, which led to a decline in his visibility and difficulty communicating with potential patients.
Goal
Our goal was clear: to boost Dr. Mamdouh's presence on YouTube and highlight the value of his clinical methods in relieving pain. It was important to introduce him to a wider audience and highlight him as a leading voice in the field of pain management.
Strategy
B's specialized digital solutions team has developed an on YouTube aims to increase video views and improve the doctor's public visibility. The most important element was identifying and targeting the audience most likely to interact with and benefit from Dr.’s content.
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Implementation stages
The campaign was implemented through several thoughtful stages:
- Research and Analysis: The YouTube channel management team conducted careful research to identify the core audience, analyzing popular content trends in the field of pain management, to ensure that our strategy was in line with the preferences and interests of this audience.
- Content creation and management: Video content was produced that directly responded to the questions and interests of the target audience, with a commitment to regular publishing that ensures continued communication and useful content.
- Launching advertising campaigns: After preparing the appropriate content, our specialized team launched several advertising campaigns with the aim of enhancing visibility, attracting new subscribers (potential patients), and making the best use of the budget.
- Monitoring and improvement: Performance was continuously monitored and campaigns adjusted as needed to ensure the best results were achieved.
Results
The 3-month advertising campaign produced strong results:
- More than 410,000 video views.
- An increase exceeding 3,000 new subscribers to the channel.
- High cost efficiency, as the cost of one view was only 0.0061 SAR, and the subscription cost was about 0.76 SAR.
Next steps
Our team is now focusing on developing Dr. Mamdouh's marketing strategy more broadly. We continue to improve his digital presence through SEO efforts, social media management, and content strategies, to ensure his voice is heard and recognized as one of the leading pain management professionals.