1139
Real referral
572,545
to watch
342,422
Interact with the content
Success Stories:
possession
Real estate consultant
Digital marketing campaign for Imtilak Real Estate Company
BDigital Solutions succeeded in implementing an effective digital marketing campaign forImtilak, a company that works as a real estate broker (broker), targeting an audience interested in residential real estate. And administrative. The campaign was based on meta platforms, specifically Instagram, and combined engagement and awareness-building campaigns (Awareness) and lead collection campaigns. This study shows a real-life example of successful digital marketing in the highly competitive real estate sector.
Customer background
Imtilak is a real estate brokerage company that offers various residential and administrative real estate projects, and aims to reach clients interested in purchasing or investing in real estate in the Saudi market. As competition increased, the company sought to enhance its digital presence and effectively attract more potential customers.
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Challenge
Marketing administrative properties is a major challenge due to the high cost and difficulty in targeting the right customers. The real estate market in general is full of advertisements, which makes it necessary to stand out in a smart and attractive way to ensure reach and conviction.
Goal
The primary goal of the campaign wasto achieve the largest number of potential customers (Leads)at the best possible cost, whilestrengthening the brand's digital presence and preparing the audience to make a purchasing decision, especially in the administrative area that requires additional effort. To persuade.
Strategy
The marketing team at B Digital Solutions developed an integrated strategy that precisely targeted the audience through sequential campaigns:
- Engagement and awareness-raising campaignsInitially, to create momentum and boost confidence.
- Followed by direct campaignsLeedsto obtain data from interested customers.
- Followed by direct campaignsLeedsto obtain data from interested customers.
The advertising content was designed based on the different nature of the target audience in the two sectors (residential and administrative).
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Implementation stages
The campaign was implemented in four main stages:
- Market and Audience Analysis: We conducted research to identify the most appropriate categories, especially for administrative projects, which are more complex in terms of targeting and cost.
- Content and Ad Creation: We created carefully tailored ads for each type of audience, focusing on the added values of each project.
- Launching advertising campaigns: Ads were run on Instagram using advanced targeting techniques, and the campaigns were distributed in phases with the aim of increasing interaction first, then launching enhanced Leads campaigns.
Continuous follow-up and improvement: Performance was tracked and campaigns were improved periodically to achieve the best possible results within the specified budget.
Results
In just 154 days, the campaign achieved impressive results:
- 2,000,000 ad impressionsfor ads.
- 572,545 video views.
- 342,422 interactionswith content.
- 846 LED Residential.
- 293 Administrative Lead (Although this type of targeting is difficult).
- Average LED price: 60 riyals only, which is a very competitive number, especially in real estate campaigns.
Next steps
My Digital Solutions team currently continues to work on developing the marketing strategy for Emtilak by expanding the targeting circle, improving the quality of leads, and supporting future campaigns with more personalized and influential content, to ensure the survival of... “Imtilak” is at the forefront of real estate brokerage companies in the Saudi market.